We all want to feel needed, appreciated, and connected. But when your sense of worth hinges on how much you do for others; when saying no feels dangerous or caring for yourself brings guilt; you might be caught in an over-accommodating loop. Caring deeply and showing up for others isn’t the problem. The trouble begins when your own needs fade so far into the background that you forget they’re even there.

Research shows that people pleasing behavior is more common than you might think, often having roots that stretch back into childhood and significantly impacting mental health outcomes.

What It Feels Like to Over-Accommodate

If you’re someone who regularly adjusts your plans, preferences, or even your personality to keep others happy, you might be stuck in an over-accommodating loop. This can look like being easygoing, selfless, or “low maintenance” on the outside – but inside, you may feel overwhelmed, unappreciated, or exhausted.

While this pattern can be rooted in a genuine desire to help, it’s often driven by deeper fears: fear of conflict, fear of being a burden, fear of not being enough unless you’re useful. And those fears can quietly shape your relationships, your self-worth, and your overall well-being.

Common Signs of People Pleasing Behavior

Understanding the patterns of people pleasing behavior is crucial for recognizing when caring crosses into self-sacrifice:

Taking on Emotional Responsibility: You often feel responsible for keeping others happy or avoiding their discomfort, even when it’s not your job.

Struggling to Say No: Turning down requests makes you feel guilty, selfish, or worried someone will be upset.

Putting Yourself Last: Your own rest, needs, and boundaries get pushed aside to make room for others.

Guilt Around Self-Care: Doing something for yourself feels indulgent – or even wrong.

Resentment or Burnout: You feel drained or underappreciated, but you keep giving anyway.

Harvard-trained psychologist Debbie Sorensen notes that people pleasers are at significantly higher risk for workplace burnout due to their difficulty setting boundaries and saying no to additional responsibilities.

The Trap in Romantic Relationships

People pleasing behavior can really show up in romantic relationships, especially with partners who are more self-focused or entitled. If you’re overly other-oriented, you might feel pulled to caretake, smooth things over, or manage the other person’s moods. Your needs take a backseat, sometimes so far back you lose sight of them entirely.

Without meaning to, you may even reinforce the idea that the relationship revolves around their wants – because you keep showing up, quietly stretching yourself thinner. Over time, this dynamic can leave you feeling resentful, emotionally alone, or unsure what you even want from a partner.

Change starts by noticing these patterns, getting curious about them, and slowly learning to voice your needs and limits. That’s not selfish – it’s how mutual relationships are built.

Where People Pleasing Behavior Comes From

This habit of over-accommodating usually isn’t random. Most people learned it somewhere. Sometimes, the pattern forms in response to unspoken expectations – subtle cues that your role was to be the helper, the fixer, the one who stayed calm. Even if no one ever said it out loud, you may have absorbed the message that your value came from being easy, helpful, or emotionally low maintenance.

Research indicates that people pleasing behavior often stems from childhood experiences where love or approval was conditional. If caregivers only validated them when they were obedient, accommodating, or high-achieving, they may have learned that their worth depends on meeting others’ expectations.

Maybe you grew up in a household where conflict felt dangerous, so you kept the peace. Maybe you had a parent who struggled, and you stepped into the role of emotional support. Or maybe you were simply rewarded for being the one who didn’t “cause trouble.” When your safety or connection depended on being agreeable, helpful, or invisible, it makes sense that you internalized those ways of coping. They helped you survive then, but they might be hurting you now.

Moving Toward Balance: Overcoming People Pleasing Behavior

You don’t have to stop being caring or supportive. But what if your own needs got equal airtime? What if tending to your well-being wasn’t something you earned after taking care of everyone else? These changes don’t happen overnight, but they’re possible with time, practice, and support.

Here are a few steps toward that kind of shift:

Practice Assertiveness: Speak up about your preferences and needs – even in small ways. Start where it feels hard, but possible. Studies show that learning assertiveness skills is crucial for breaking free from people pleasing patterns.

Make Self-Care Non-Negotiable: Rest, connection, creativity – whatever refuels you – deserves space on your calendar.

Challenge the Guilt: Just because it feels bad doesn’t mean it is bad. Taking care of yourself isn’t selfish – it’s sustainable.

Notice the Roots: Start gently unpacking where these patterns came from. What were you taught about your role in relationships?

Seek Out Mutuality: Surround yourself with people who want to know the real you – not just the version who shows up for them.

FAQ: Understanding People Pleasing Behavior

Q: Is people pleasing behavior a mental health condition? A: While not a diagnosable condition itself, chronic people pleasing behavior is often linked to anxiety, depression, low self-esteem, and codependency. It can also be a trauma response known as “fawning.”

Q: How do I know if my helping is healthy or unhealthy? A: Healthy helping comes from choice and maintains your boundaries. Unhealthy people pleasing feels compulsive, leaves you drained, and often involves sacrificing your own needs consistently.

Q: Can people pleasing behavior be changed? A: Yes! With awareness, practice, and often professional support, people can learn to set healthy boundaries, practice assertiveness, and build self-worth independent of others’ approval.

Q: What’s the difference between being kind and people pleasing? A: Kindness comes from genuine care and choice, while people pleasing is driven by fear, guilt, or the need for approval. Kind people can say no when needed; people pleasers struggle with this.

Q: How long does it take to overcome people pleasing habits? A: Recovery is a gradual process that varies for each person. Some may see changes in weeks with consistent practice, while deeply ingrained patterns may take months or years to fully transform.

Reclaiming Your Authentic Self

Being someone who cares deeply is a gift. But when that care becomes a quiet erasure of your own needs, it can be a heavy burden to carry. You deserve relationships that go both ways – and a life that honors your needs just as much as anyone else’s.

Healing people pleasing behavior doesn’t mean giving less. It means giving in a way that includes you – where your voice, your needs, and your inner steadiness are part of the equation. You’re allowed to show up fully, not just as the one who helps, but as someone equally worthy of care.

by Dr. Jocelyn Markowicz, PhD, Psychologist in San Diego, CA

Girl Assertiveness Power: How to Teach Young Girls to Assert Their Power Like Amanda Gorman  

At the 2021 Presidential Inauguration, Amanda Gorman, a poet and activist, performed her poem “The Hill We Climb.” She shared these powerful words: “When day comes, we ask ourselves, where can we find light in this never-ending shade?” This line illuminated a shade that looms over our young girls, cloaking their voices within the darkness of unassertiveness. While Gorman’s performance spoke powerfully across a vast sea of change needed, her presence and assertiveness courageously inspired people all over the world to stand in the light of assertive power. How can we teach young girls to be more assertive despite their fear of being viewed as aggressive? 

Why Female Assertiveness Is Complicated

Research supports the benefits of individuals sharing their authentic thoughts and feelings in an assertive way (Eslami, Rabiei, Mohammad, Hamidizadeh, & Masoudi, 2016). Research also highlights the consequences women have faced when their assertiveness was incorrectly viewed as aggressiveness (Maloney & Moore, 2019). Considering the challenges faced when a woman embraces her assertive power, parents have seemingly been hesitant to encourage their daughters to be unabashedly assertive.

Why and How to Nurture Assertiveness in Girls

Why must there be a collective drive to teach young girls to be assertive? First, most people can admit that it is what they do not say that leads to increased anxiety, depression, and general dissatisfaction. While there can be consequences to being assertive or aggressive, people generally feel empowered after being brave enough to share their truth. How can you stay on the healthy side of authentic communication without crossing the line into perceived aggressiveness? How can you develop assertiveness in the face of real bias against assertive women? Young girls need help developing the power of their assertive voice and navigating the challenges that may result. Here are general behavioral TIPs to help.

Tone

To be an effective communicator, one must first have self-awareness. Is the young girl in your life someone who gets loud when she is excited about a topic of discussion? Is her voice is barely audible when she talks about something meaningful? Does it quaver when she discusses her honest feelings? If you are able to answer any of these questions, then you are somewhat aware of her natural way of communicating. Now, you must help her develop awareness of how changes in her tone may be affected by her feelings and may, in turn, affect her listener. 

When the brain experiences intense emotions, it does not process information as accurately as it does in a calmer state. The right tone matters, especially in moments of high emotional intensity. The right tone can deescalate a situation and allow the receiver of communication to process the information better and appraise the speaker more favorably (Helfrich & Weidenbecher, 2011). The wrong tone of voice can change the way the receiver codes the message as assertive or aggressive. An assertive tone can be passionate and intense with an air of calmness. An aggressive tone can also be passionate and intense, but typically has an air of uncertainty. An aggressive tone creates negative feelings in the receiver. A calm tone can create positive feelings, which means the message can be heard more clearly.

Information About the Message Receiver

 It is important to teach young girls how to know their audience. Help them think about who will be listening to what they have to say. Strong communicators can effectively speak to someone with a doctorate or someone who has a third-grade education. You can’t do that without awareness of the receiver’s capacity to receive and absorb the message. You may have something valuable to say, but if you deliver it in the wrong tone and with ineffective language, your message will not achieve the desired outcome. Knowing how to adjust based on your audience is a key skill for communicating effectively.

Our young girls need feedback. They need help understanding how their communication is received by their audience. Feedback can help them strengthen positive communication skills and weaken any negative communication delivery methods.

Posture 

Does the young girl in your life take up space when she is communicating, or does she get smaller? Does she make wild movements with her hands or hid them behind her back when she’s trying to assert herself? Behavioral positions cause natural reactions. Our brains decide if a person’s posturing is threatening or soothing. Thus, it is helpful to teach young girls to be aware of how their bodies respond when they are trying to communicate their authentic thoughts, and how their physical reactions might affect various audiences. A girl may have a lovely, impassioned message that could come across as aggressive to someone else based on their posture. While perceptions of posturing are fraught with bias, knowing how others might perceive her behavior can help young girls to develop flexibility and intention in their physical movements based on their audience.

Teaching the young girl in your life these behavioral TIPs is a start to helping her develop more lifelong assertiveness. It’s also important to expose her to assertive women.

Stock up on Books

Make sure to surround the young girl in your life with examples of women who have accomplished many things. I would invite you to devote a shelf in the home to fill with books about a variety of girls and women who have assertively accomplished their goals. Keep filling shelves up with wonderful stories of how important girls and women are in the world. Self-confidence inspires assertiveness. Also, be sure to include books by child and adult female authors who were assertive enough to write and publish their ideas. Here are some book recommendations:

• The Hill We Climb by Amanda Gorman
• The Book of Gutsy Women by Chelsea Clinton and Hillary Clinton
• Start Now! You Can Make a Difference by Chelsea Clinton
• She Persisted Around the World: 13 Women Who Changed History by Chelsea Clinton
• Dear Girl by Amy Krouse Rosenthal and Paris Rosenthal
• Good Night Stories for Rebel Girls by Rebel Girls, Francesca Cavallo and Elena Favilli
• The Bee Psychologist: I Wish My Mom Had Five Heads! by Liz Middle and Jocelyn Markowicz, Ph.D.
• Like a Girl by Lori Degman and Mara Penny
• A Good Kind of Trouble by Lisa Moore Ramee
• Ambitious Girl by Meena Harris

Target Conditions That Negatively Impact Assertiveness

As you are teaching the young girl in your life to practice assertive communication and filling up her mind with wonderful examples of assertiveness, you must also actively work to target conditions that may negatively impact her assertive communication progress. In order for her to experience the true power of her assertiveness, she’ll need your help to reduce anticipatory anxiety or behavioral-skill deficits associated with her unassertiveness (Speed, Goldstein, & Golfried, 2017). Untreated anxiety and depression are but two conditions that can impact a young girl’s confidence to assertively communicate her thoughts. 

Therapy is a great resource she may utilize to discuss challenges to her assertiveness and practice specific skills. Assertiveness training, which can be conducted in therapy, decreases anxiety, stress, and depression (Eslami, Rabiei, Mohammad, Hamidizadeh, & Masoudi, 2016). According to Eslami et al. (2016), unassertive behaviors are obstacles that strongly correlated with fears, worries, social anxieties, and various internal aggressions. An assertive person can create closer relationships with others, express a wide range of emotions without feeling guilty, stressful, or anxious or violating the rights of others. Young girls can develop into assertive women who change the world. As Amanda Gorman stated at the inauguration, ‘If only we’re brave enough to be it.’ We owe it to the young girls in our lives to help them to Be the It called an assertive communicator.

If the young girl in your life might benefit from therapy, start looking at options with our child therapist search. If you’re reading this and thinking you might need to work on yourself before you’ll really be ready to nurture assertiveness in someone else, begin your search for a therapist near you in our directory.

References

Read the full text of Amanda Gorman’s inaugural poem ‘The Hill We Climb’. (2021, January 20). Retrieved April 22, 2021, from https://www.cnbc.com/2021/01/20/amanda-gormans-inaugural-poem-the-hill-we-climb-full-text.html

Eslami, A.A., Rabiei,L, Mohammad, S.A., Hamidizadeh, S., and Masoudi, R. (2016). The Effectiveness of Assertiveness Training on the Levels of Stress, Anxiety, and Depression of High School Students. Iranian Red Crescent Medical Journal. Jan; 18(1): e21096.

Helfrich, Hede & Weidenbecher, Philipp. (2011). Impact of Voice Pitch on Text Memory. Swiss Journal of Psychology. 70. 85-93. 10.1024/1421-0185/a000042.

Maloney, M. E., & Moore, P. (2019). From aggressive to assertive. International journal of women’s dermatology, 6(1), 46–49. https://doi.org/10.1016/j.ijwd.2019.09.006

Speed, B. C., Goldstein, B. L., & Goldfried, M. R. (2017). Assertiveness training: A forgotten evidence-based treatment. Clinical Psychology: Science and Practice. https://doi.org/10.1111/cpsp.12216