business woman working on computer while sitting in an office.For many people today, the process of finding the right therapist begins online, meaning your GoodTherapy profile is more than just a digital business card — it’s the gateway to your entire practice. With thousands of profiles competing for attention, having an optimized presence can significantly increase your visibility, boost client inquiries, and enhance your credibility. 

In this guide, we’ll show you practical, client-focused ways to shape your profile so that it stands out, resonates with real people, and inspires them to take the next step in their healing journey. Ready to create a profile that truly reflects your expertise and compassion? Let’s get started.

The Key Elements of a Successful Therapist Profile

Building the best therapist profile takes more than merely listing credentials or filling in required fields. To really stand out, you need to create a welcoming, human-centered space that shows potential clients who you are and how you can help. Each section of your profile is an opportunity to convey your approachability, expertise, and professional personality. Here, we’ll cover the essential elements of a standout therapist profile, helping you increase visibility and foster client trust from the very first glance.

Related: 3 Ways to Improve Your Therapist Directory Profile

Make Your Profile Photo Professional & Inviting

A well-composed, professionally taken photo can signal professionalism and compassion, making you appear as approachable and trustworthy as possible. Choose a clear and well-lit photo with a background that doesn’t distract from your face. Opt for natural or soft lighting and a friendly, relaxed expression to create a welcoming appearance. 

Ideally, your headshot should frame just your shoulders and face, and your attire should reflect your practice’s professional tone without being too formal. Avoid wearing busy patterns or harsh colors that may take attention away from your expression. And remember — no selfies. DIY pictures taken with your phone, tablet, or computer camera can make you appear less professional, which might dissuade clients from reaching out. 

Clearly Describe Your Therapy Style and Specialties

When describing your therapeutic approach, consider what would resonate with a potential client and put yourself in their shoes. Avoid technical jargon and instead use clear, client-friendly language that speaks to how your therapy approach can help people achieve their therapy goals. Describe the types of clients you work with and the specific benefits of your approach in terms that are easily understood. 

For example, instead of using complex psychological or academic terms, you might say, “I work with individuals and couples who feel stuck in recurring relationship patterns, helping them to communicate with grace and build stronger, healthier connections.” This makes your profile more relatable, inviting clients to see themselves in your description and understand how you can support them.

Focus on the Client Concerns You Address

Potential clients often scan profiles quickly, looking for therapists who specialize in the issues they’re experiencing. This is why it’s so important to clearly state the client concerns you address, whether they’re anxiety, trauma, addiction, etc. Your wording should be straightforward and easily understandable, as clients may be unfamiliar with clinical terms. 

If you offer support for unique or less common issues, such as grief counseling or support for non-monogamous relationships, feature them prominently, using clear, concise language. This clarity helps clients quickly identify if you’re the right fit for their specific needs and shows that you can meet them where they are.

Highlight the Therapy Types You Offer

Be sure to provide a clear outline of the therapy services you offer, mention any online or telehealth options available, and specify the therapeutic modalities you use. For example, a concise statement like, “I offer individual and couples therapy with a focus on Cognitive Behavioral Therapy (CBT) and Emotionally Focused Therapy (EFT)” is informative and to the point, allowing potential clients to understand your methods quickly.

Embrace SEO to Improve Your Profile’s Reach

The right therapy profile SEO (Search Engine Optimization) within GoodTherapy’s directory and external search engines will push you higher on search engine rankings and enhance your visibility. To do this, naturally weave valuable keywords relevant to your area and specialties into your profile. A balance between primary and secondary keywords can increase the chances of your profile appearing in searches, helping more clients discover your profile organically. To learn more about using SEO to create the best therapist profile, check out our guide on SEO tips for therapists. 

Include a Clear Call to Action (CTA)

An effective call to action is the final push on your page to make clients take that next step. Be clear about how clients can reach out and what action you encourage them to take. Inviting language like “Click the button below to schedule your free 15-minute consultation,” “Book an appointment to start your journey toward better mental health,” or “Contact me today to discuss how I can help you navigate life’s challenges” provides a gentle prompt, helping clients feel comfortable reaching out. Make it as easy as possible for them to connect by providing clear directions and accessible contact details, reducing any uncertainty about how to start the conversation.

Common Mistakes to Avoid in Therapist Profiles

Beyond following the above recommendations, avoiding these common pitfalls can make your profile more effective and engaging: 

When attempting to write the best therapist profile, it’s a must to use accessible and relatable language. Avoid overloading your profile with technical terms that may confuse or alienate potential clients. Remember, clients typically look for comfort and compassion, not a page from a textbook.

Finding the right balance in your profile can be like a tightrope act. A vague profile won’t give potential clients enough information about how you can help them, while being overly specific may limit your audience to a narrow niche. Ensure that your profile speaks directly to your ideal clients without excluding others, offering enough detail to explain your approach but leaving space for clients to ask questions.

Keeping your information current is necessary when building trust and credibility. Profiles that are not updated regularly can lose relevance and may even lead to missed opportunities. Consider reviewing and updating your profile every few months, especially if you add new specialties or expand your services.

Clients should be able to get a sense of who you are and what you offer without feeling overwhelmed. Potential clients don’t need to know every detail of your life or career — keep in mind that including excessive information can dilute the impact of your core message. A concise, focused profile is more likely to resonate and lead to inquiries.

Read More: Land Mines to Avoid When Marketing Your Therapy Practice 

Take a Look at a Great Therapist Profile Example

Want to see what a fully optimized therapist profile looks like? See our example therapist profile to better understand how these tips come together to create a powerful first impression.

Bringing It All Together

A thoughtfully crafted profile helps you connect with real people who need support. Your GoodTherapy profile is your introduction to clients, allowing them to see who you are, how you work, and why you’re the right person to guide them. By optimizing your profile with more clarity, authenticity, and warmth, you’re not only enhancing your practice’s visibility — you’re making a difference for clients who may be struggling to find their perfect fit.

Review and update your profile today, or if you’re new to GoodTherapy, get started building your account in our online directory and watch your practice grow. Together, we can make a difference by creating better mental health outcomes around the globe.  

GoodTherapy | Finding Your Mental Health Niche

Finding Your Mental Health Niche 

After years of hard work, your efforts have finally paid off: You’re licensed as a therapist, you’ve opened your own private practice, and you’re ready to help clients overcome the issues they’re facing and become the best versions of themselves. That’s fantastic news! 

That said, treating clients is only half the battle. You have a business to run, after all. And that means you need to attract enough clients to earn a living and keep the lights on. 

While you might be tempted to accept any client that comes your way because you know you can help all of them, you may find that it’s easier to sustain and grow your practice when you specialize in a certain niche.  

Why Choose a Therapy Niche? 

From the outset, you might think that picking a mental health niche doesn’t make a whole lot of sense. After all, why not treat as many clients as you possibly can? 

From improving client outcomes and making your practice easier to discover online to making your own work more enjoyable, there are plenty of reasons to focus on a specific niche. 

Provide the best care possible 

As a therapist, you’re no doubt focused on helping as many people as you can become the best versions of themselves possible. That said, there are almost certainly areas of care that are most interesting or most relatable to you — and those that you’re most skilled and knowledgeable in. By focusing on a niche, you can increase the chances you attract the ideal clients for your practice — the ones you can help get through their issues the most. 

Increase SEO rankings 

Many clients seeking therapists search for specific credentials. For example, someone who was abused as a child will likely want to engage therapists who are experienced in that particular area of focus. To this end, they will likely search a keyword like “therapists for sexual abuse.” 

By zeroing in on a niche area, you can increase your discoverability online, making it easier for would-be clients to find you — and improving the likelihood you onboard more clients through relatively straightforward marketing efforts. This, in turn, can help you build a more resilient practice. 

Enjoy your job more 

Let’s face it: Even if you love your job as a therapist, there are likely certain topics that aren’t the most appealing to you and certain traumas that you’d prefer to avoid if possible. When you find a niche that excites you, work becomes substantially more enjoyable, and you wake up eager to help all of your clients every day. 

Now that you have a better idea of some of the benefits that come with choosing a mental health niche for your practice, let’s take a look at some options you can consider. 

Mental Health Niche Options 

When it boils down to it, there’s no shortage of different niches your practice can focus on. Some of these include exclusively providing therapy to specific groups: 

Did you know that we now offer a way for you to indicate you work with particular communities or industry professionals under “Industries & Communities Served?” If you haven’t updated your profile recently, do so now and see if there is anything you can add there. It’s another way for potential clients to find you. Don’t have a profile with GoodTherapy? Check out our membership options.

Specializing in a niche could also have more to do with your modalities than who your clients are. Some people start their search for a therapist with a specific therapy model, like brainspotting, play therapy, or the Gottman method, in mind. By training in a specific modality beyond what you learned in graduate school, you can open up a world of possibility for your practice. 

Of course, you can also combine these elements — specific client populations and specific modalities — to craft the mental health niche that works best for you.  

These ideas are by no means comprehensive. But they should get you thinking in the right direction when it comes to choosing a mental health niche. 

Of course, you can’t just snap your fingers and decide to pursue any of these niches. You need to think long and hard about the niche you’re going to ultimately target so you can make the best decision for your clients and your career. 

How Should I Decide My Mental Health Niche? 

As you begin narrowing down the focus of your practice, here are some tips to keep in mind to increase the chances you make the best decision. 

Make sure it makes sense to specialize in one niche 

First things first: There’s no rule that says you have to focus on one mental health niche. In fact, there are many reasons why you might decide to run a more general therapy practice. For example, you might prefer dealing with a client base that is going through a wider variety of issues just to keep conversations fresh and different. Or, you might live in a rural area that doesn’t have many options for therapy. In either scenario, it may make more sense to operate as a general therapist. 

Pick something that interests you 

If you’re sold on targeting a mental health niche, research your options and think long and hard about what topics interest you on the deepest level. Not only will picking something that interests you make your job more enjoyable, it will also help you become the best therapist you can be because you’ll be actively engaged with each client instead of just going through the motions. When you truly like what you do every day, you’re much less likely to get burned out. 

See how many competing practices exist in your area  

For argument’s sake, let’s imagine that you’re thinking about offering therapy to people experiencing or recovering from substance addiction. Before you call it a day, do some research to see whether there are competing practices in your area. If a quick Google search reveals 10 therapists targeting the same niche within driving distance of you, you might want to reassess your options and pick a niche with less competition. 

Understand things aren’t set in stone 

Just because you orient your practice toward a specific niche doesn’t mean you can’t see clients outside that are going through different issues. After all, this is your practice we’re talking about here. It’s up to you to determine which clients to take on — and how narrow your niche should be. For example, you might decide to spend most of your time talking with victims of domestic violence. But you could still opt to see sexual assault victims on top of that. 

Ready to learn more about choosing a niche for your practice?  

Take a look at our CE course, How to Create a Hyper-Niche for Your Therapy Practice.  

Premium and Pro members with GoodTherapy have unlimited access to our CE program. If you’re new to GoodTherapy, check out our a la carte and CE-only subscription options here.  

 

GoodTherapy | Truth in Advertising

by Connor D. Jackson, JD

Connor D. Jackson is a healthcare attorney based in Chicago who serves independent practices in several states. Visit his firm’s website here.

Truth In Advertising: Avoid These Land Mines When Marketing Your Therapy Practice

With the explosion of digital marketing, mental health professionals have more outlets than ever to promote their services. And when trying to drum up new clients, it’s natural to focus on using the medium, message, and imagery to stand out from competitors. 

But federal law and state practice acts don’t favor creativity or persuasiveness in marketing. Instead, they demand accuracy and transparency. We discuss the constraints that you need to understand when creating your public profile.

The Legal Definition of “Advertising”

Under the law, restrictions on advertising and marketing cover a broad scope of activities. Advertising refers to any public communication designed to attract business. Therefore, it includes websites, directories, author/speaker bios, business cards, online map listings, and everyday social media posts. In short, anything that potential clients can use to form an understanding of your services or qualifications falls under this term.

Representing Credentials

The American Counseling Association (ACA) Code of Ethics and American Psychological Association (APA) Ethical Principles prohibit members from directly or implicitly misrepresenting their qualifications. Counselors and psychologists cannot misstate their training, education, accreditation, or association membership status. Trainees and supervisees must disclose their status as such.

Though state practice acts vary in precise terminology, they mirror the ACA’s and APA’s prohibitions against false titles or credentials. It’s never acceptable to fudge your qualifications or imply that you have a degree or professional credential that you lack.

In California, for example, unless you are a Licensed Marriage and Family Therapist (LMFT), you should not advertise you can do “marriage consulting,” nor should you advertise you perform similar services to an LMFT.  Similarly, California mandates that unlicensed associates disclose that they are a supervised entity in all advertisements and not use any degree credentials.   

It’s crucial to stay abreast of your state’s most current terminology. Take Colorado’s nomenclature for unlicensed psychotherapists that are listed in the state’s registry. Until recently, they were called “registered psychotherapists.”  However, to potential clients, the term sounded like full licensure. In response, Colorado recently changed the title to “unlicensed psychotherapist” and sunsetted the older term. 

Washington provides a similar example of shifting terminology. In the early 2000s, Washington legislators created a “registered counselor” category as a catch-all for anyone who had not attained the master’s degree and thousands of clinical hours required for full licensure.

However, in 2008, after a Seattle Times exposé alerted the public to substandard care and sexual misconduct by untrained, poorly vetted Registered Counselors, Washington dropped the category. Today, anyone practicing therapy in Washington without full licensure must represent themselves as unlicensed and may not advertise or operate a “counseling” practice.

On the flip side, understating credentials also creates problems. For example, licensed professionals should never advertise clinical therapy as “coaching” to evade state laws. It doesn’t work — the laws will still apply!

Representing Products and Services

The Federal Trade Commission Act (FTCA) demands all claims be truthful and not misleading. In the context of health advertising, this means the Federal Trade Commission (FTC) will evaluate what express or implied claims are conveyed to consumers and whether reliable scientific evidence supports these claims. 

In evaluating the implied claims, the FTC looks to the “net impression.” The FTC asks, “Based on what the public generally understands the expressions in the advertisement to mean, is the ad truthful?”

The FTC also requires that information be presented clearly to avoid confusion. Thus, the FTC views omissions, such as not disclosing when clients receive payment for testimonials, as misrepresentations. Disclosures and disclaimers must be clear and conspicuous, not buried in the fine print or obscured by technical language that the typical consumer will not understand.

False, deceptive, or misleading claims are not solely the purview of federal law. Many state practice acts prohibit making scientific claims that are not substantiated by reliable, scientific evidence. 

To stay compliant with federal and state laws, 

Using Testimonials

Across all industries, testimonials serve as one of the most powerful, persuasive marketing tools. However, for mental health professionals, they require additional caution.

The American Psychological Association Ethics Code and the National Association of Social Workers Code of Ethics prohibit therapists from soliciting testimonials from current clients or anyone who may be vulnerable to undue influence because of their particular circumstances. The American Counselors Association goes further, prohibiting counselors from soliciting testimonials from former clients.

When a client independently volunteers to submit a testimonial, the therapist should explain all risks and obtain explicit, signed consent before publishing it. Moreover, the therapist must avoid violating the client’s confidentiality in keeping with the HIPAA Privacy Rule and state laws. 

As with all other advertising materials, the testimonial’s content must be truthful, including disclosing any compensation to the client. As the party benefiting from the testimonial, the therapist will likely be responsible for the content. 

The Keys to Compliance

In the end, compliant marketing boils down to four efforts:

  1. Recognize that restrictions on advertising and marketing apply to a wide range of public-facing activities.
  2. Disclose your education, training, license, and practice specialty areas with precision and according to your state’s regulations. Never inflate your credentials, even by suggestion.
  3. Be conservative with claims about what your practice or style of therapy can achieve. Refrain from making statements that you cannot support with reliable data, such as peer-reviewed studies.
  4. Tread cautiously with client testimonials by obtaining consent, protecting privacy, and ensuring that the content paints an honest picture.

Keep in mind that many marketing consultants and copywriters don’t understand the stringent guidelines surrounding healthcare. As a result, they may urge you to ask for testimonials or use language that skirts the truth. It’s also likely that you can find examples of competitors who appear to ignore the guidelines. 

Just remember that it’s your practice at stake. Ultimately, it’s you (and no one else) who bears responsibility for your advertising. With truth and transparency behind you, you’ll likely stay on the right side of the law and build more trust with potential clients. For help staying legal with your advertising, check out our advertising materials review services. 

Registries are an important part of any psychotherapist’s marketing strategy. Being listed on GoodTherapy lends you credibility and makes you easier for potential clients to find. Check out the whole host of perks that come with GoodTherapy membership and join today!

This article is made for educational purposes and is not intended to be specific legal advice to any particular person. It does not create an attorney-client relationship between Jackson LLP Healthcare Attorneys and the reader. It should not be used as a substitute for competent legal advice from a licensed attorney in your jurisdiction.

GoodTherapy | Psychotherapy vs. Coaching: What’s the Legal Distinction?

by Connor D. Jackson, JD

Connor D. Jackson is a healthcare attorney based in Chicago who serves independent practices in several states. Visit his firm’s website here.

Psychotherapy vs. Coaching: What’s the Legal Distinction?

Therapists have the education, license, and clinical training required to prepare them for their day-to-day work with clients. But those things also come with restrictions: licenses are usually state-specific, and each state’s laws set forth a therapist’s legal responsibilities (like mandatory reporting). This leaves some therapists eyeing the “coaching” industry and profession with envy and asking, “Why don’t the same rules apply?”

Therapy and coaching are very different things.

Or at least they should be very different things! Therapists are healthcare providers, while coaches are not. While every state requires therapists to be licensed, no state regulates or licenses coaches. Due to the lack of license requirements, coaches do not necessarily have 

A coach is not a healthcare professional and cannot do work that infringes on a therapist’s legal scope of practice.  Under the law, coaches cannot do any of the following:

Any coach who delivers services that mirror the scope of practice of a licensed psychotherapist risks felony charges. 

In Illinois, for example, regulatory authorities have sanctioned unlicensed persons who step into the realm of licensed mental health care. The following examples are from disciplinary reports from IDFPF (Illinois Department of Financial and Professional Regulation):

Other states have been similarly strict. For instance, Oregon found that a woman’s “coaching” services were professional counseling services and sanctioned her.

Protected Language

In many states, licensed providers have protected language. In other words, people who do not hold that same license are not legally allowed to use certain words to promote or describe their services. 

In California, for example, LMFTs’ practice act says:

“No person may engage in the practice of marriage and family therapy… unless he or she holds a valid license as a marriage and family therapist… nor may any person advertise himself or herself as performing the services of a marriage, family, child, domestic, or marital consultant, or in any way use these or any similar titles, including the letters “L.M.F.T.” “M.F.T,” or “M.F.C.C,” or other name, word initial, or symbol in connection with or following his or her name to imply that he or she performs these services without a license as provided by this chapter.” (BPC § 4980(b))

Coaches who use protected words or abbreviations can be penalized for practicing the licensed profession without a license. So even if she’s never seen a single client, “Carrie Coach, MFT” is illegally holding herself out to the public as a marriage and family therapist.

Licenses vs. Certificates

For patients, a string of letters after a professional’s name can signal credentials and qualifications. But in healthcare, letters mean something specific. 

As an example, consider a life coach who works with couples, Jane Jones, CPC, CSC, CHLC. Jane’s credentials? She’s a Certified Professional Coach, Certified Sex Coach, and a Certified Health & Life Coach. She obtained all of these certificates from nonaccredited, for-profit businesses, and some of them were non-interactive, online-only programs. 

In healthcare, some of the acronyms that Jane is using also mean other things. A CSC may be a licensed nurse who has completed additional training to earn a cardiac surgery certification. And a healthcare practice may require that their administrator be a CPC—or a certified professional coder trained in medical billing.

Imagine that a couple experiencing marital strain rooted in a traumatic event is searching for help. They find a listing for Jane, who has glowing online reviews from those who claim she saved their marriage. 

The couple compares Jane’s online profile with that of Tara Thomas, LCP. Tara is a licensed clinical psychologist with no reviews, as soliciting them from patients violates her practice act. Tara holds a Ph.D. in psychology from an accredited university, and she has significant clinical experience. She has completed all of the requirements to obtain her state license, and she bills her services to insurance. She can also diagnose one partner’s PTSD, and she protects her records per HIPAA.

Jane Jones and Tara Thomas have starkly different experience and qualifications, yet they’re sometimes “competing” for the same clientele. However, it’s crucial to note that a coach whose work too closely mirrors Tara’s is likely practicing psychology without a license — a criminal offense in many states! 

Psychotherapists Who Practice as “Coaches”

Licensed psychotherapists may view the grass as greener in the coaching industry. However, while it may be tempting for therapists to call themselves coaches to avoid regulatory oversight, doing so can create more (not fewer) headaches. 

Coaches are subject to the same legal regulations as therapists — they just have a much harder time satisfying them! Therapists have the credentials, practice acts, and legally articulated role in population health. Meanwhile, coaches’ conduct isn’t regulated by any state’s law, but if they step into any of the areas within the scope of therapists’ practice, they, too, will face legal consequences. 

In the end, there are no shortcuts to becoming a healthcare provider.

This article is made for educational purposes and is not intended to be specific legal advice to any particular person. It does not create an attorney-client relationship between Jackson LLP Healthcare Attorneys and the reader. It should not be used as a substitute for competent legal advice from a licensed attorney in your jurisdiction. 

One key benefit of psychotherapy regulation is fundamentally protective. Both mental health providers and the public benefit from a clear definition of roles and responsibilities in the practice of psychotherapy. A regulatory body can to step in and discipline a therapist who is acting outside their scope of practice; nothing like that exists in the world of coaching. Check out our classic article “50 Warning Signs of Questionable Therapy and Counseling” to learn more about behaviors to avoid as a therapist, both regulated and unregulated.

7 Tips for Marketing Your Therapy Practice in a Small Town

How to Market Yourself as a Therapist in a Small Town

Learning how to market your therapy practice is an essential part of bringing in new therapy clients. If you are in a small town, it’s easy to think marketing doesn’t really apply to you, but learning to make shrewd marketing decisions is crucial to building your practice. Regardless of how small your community is, you can use marketing to help your town understand your practice’s value, turn to you when they need help, and recommend you when others are in need. Plus, especially if you’re offering services via telehealth, you can position yourself as an important resource to others who live in more rural areas of your state or province. 

How to Market Yourself as a Therapist

Marketing your therapy practice is an integral part of any private practice business plan. There are many different marketing goals that you could set for your practice, but ultimately, what you want is to be easy to find for the right sort of clients for you. Here are some ways you can make that happen. 

#1: Sign Up for a Directory

Most people looking for a therapist, no matter what their demographics, will start their search for a therapist online. When learning how to market yourself as a therapist, a directory can be a great tool. Directories like GoodTherapy help potential clients find a therapist in their area that offers the kind of services they need. Having a profile on a therapist directory can ensure you meet potential clients in the middle of their search. And before you ask, yes, we recommend signing up for more than one. Being findable consistently around the internet can have a big impact on the way potential clients view you. 

#2: Create a Website

Websites are a vital part of building an online presence. A therapy website should include information about your credentials, what you offer, who you help, and how people can reach out to you, but it’s so much more than that. We recommend creating a website with the support of Brighter Vision – they specialize in creating therapist websites that help you establish a strong online presence in an empathetic and understanding way. 

#3: Write a Blog

Blogging can be a great place to establish yourself in your niche. Many therapists have a blog as part of their practice website. Through blog articles, you can share your ideas and offer new insight and a better understanding of mental health topics to your community, while also demonstrating your approachability and expertise. This can also be an excellent outlet for talking about your specialties. By incorporating SEO strategies, you can use your blog to draw more people to your website who are searching for services online.

GoodTherapy members are invited to contribute unique, original content to the GoodTherapy blog, which enhances your online presence, gives more context to your profile, improves your SEO rankings, and helps you establish yourself as an authority in your niche. Not a GoodTherapy member yet? Learn more here. 

#4: Write for Your Local Paper

Writing a column or op-ed for your local paper can be a fantastic way to engage those in your community. You can use this platform to speak to mental health issues in your community, work to destigmatize mental health issues, and make yourself a trustworthy resource known in your area. 

#5: Take Part in Community Events

Community events are an easy way to get your name out there. Running a booth at an event, sponsoring a play or team, or taking out an ad in a program are great ways to market yourself as a therapist. The more people see you present and participating in the community as a professional, the more likely they are to reach out should they need help.

#6: Engage in Social Media

You don’t have to be a tech whiz to use social media marketing for your therapy practice. Not only is a professional social media presence a great way for people to find and learn about you, but it can also help you establish your identity as a therapist. Social media and mental health can be strong partners, especially as people try to curate their feeds to maximize positivity, growth, and inspiration. On these platforms, you can give a sense of what it’s like to be in therapy with you and keep yourself in front of potential clients. As a starting point, we recommend creating a professional Instagram account, even if just to share quotes by your favorite therapists, researchers, and writers. (Of course, sharing your own insights is also a great idea.)

People may reach out to you on social media outlets to ask about your practice and make appointments, so make sure to respond to the messages and comments you receive promptly.

#7: Leave Business Cards Everywhere

Leaving business cards everywhere you go can help you reach people you might not come across otherwise. Most coffee shops or local businesses have a place where other businesses can pin their card. You can also think outside of the box and market your therapy practice by leaving your business card on benches, bus stops, and other places people might find them.

Getting a GoodTherapy profile up and running is a great place to start marketing your therapy practice. Click here to view our membership options and sign up.

Already a member but not satisfied with your profile? Reach out to our support team for help!

Important Notice

GoodTherapy is not intended to be a substitute for professional advice, diagnosis, medical treatment, or therapy. Always seek the advice of your physician or qualified mental health provider with any questions you may have regarding any mental health symptom or medical condition. Never disregard professional psychological or medical advice nor delay in seeking professional advice or treatment because of something you have read on GoodTherapy.